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VERG Brooklyn has logged 5,776 total documentation sessions since launching on VetRec in April 2025 — generating an estimated 1,444 hours of clinician time saved. With 21 of 29 enrolled users active in the past 30 days and consistent month-over-month growth, the team has reached habitual adoption status. Phone Calling is also seeing strong utilization across the clinic — see the Phone Calling tab for an important recommendation.
| # | Name | Role | Sessions |
|---|---|---|---|
| 1 | Nicole Shaw | Doctor | |
| 2 | Laura Judd | Intern | |
| 3 | Jordan Sachs | Doctor | |
| 4 | Alysa Cook DVM | Doctor | |
| 5 | Elsa Nader | Intern | |
| 6 | Cecily Freliech | Intern | |
| 7 | Karen Li | Intern | |
| 8 | Brittany Haboucha | Intern | |
| 9 | Jessica DiStefano | Intern | |
| 10 | Curtis Rheingold | Doctor |
VERG launched on VetRec in April 2025 and reached consistent multi-user engagement by Month 3. Session volume has grown every quarter and peaked in February 2026 at 958 sessions — a 22x increase from April launch. The platform now supports daily documentation habits across both Doctor and Intern cohorts.
| User | Month 1 | Month 2 | Month 3 | Trend |
|---|---|---|---|---|
| Emily Gordon | 7.8 | — | 17.0 | ▲ Growing |
| Mark Byrum | 11.6 | — | — | — |
| Jessica DiStefano | — | 11.2 | — | — |
| Jordan Sachs | — | 3.3 | 5.2 | ▲ Growing |
| Sara Dietz | 1.0 | 5.0 | 6.5 | ▲ Growing |
| Curtis Rheingold | 4.1 | 3.4 | 6.0 | ▲ Growing |
| Laura Judd | 3.6 | 2.9 | 1.9 | ▼ Softening |
| Michele Cohen | 4.3 | 5.2 | 1.0 | ▼ Softening |
| Jennifer Mercado | 4.0 | 2.7 | 5.0 | ▲ Growing |
| Karen Li | 4.2 | 2.8 | 2.7 | ▼ Softening |
| Cecily Freliech | 3.3 | 4.1 | 2.3 | ▼ Softening |
| Brittany Haboucha | 1.0 | 4.0 | 2.0 | ▲ Growing |
| Elsa Nader | — | 3.0 | 3.7 | ▲ Growing |
| Maria Cadena | — | 3.0 | 1.8 | ▼ Softening |
| Kate Crecraft | 1.0 | 2.2 | 2.9 | ▲ Growing |
| # | Name | Joined VetRec | All-Time Sessions | Avg/Day | 30-Day Status |
|---|---|---|---|---|---|
| 1 | Nicole Shaw | April 2025 | 7.37/day | ✓ Active | |
| 2 | Jordan Sachs | September 2025 | 5.29/day | ✓ Active | |
| 3 | Alysa Cook DVM DACVIM | April 2025 | 3.66/day | ✓ Active | |
| 4 | Curtis Rheingold | October 2025 | 4.37/day | ✓ Active | |
| 5 | Emily Gordon | September 2025 | 7.13/day | ✓ Active | |
| 6 | Anna Eickhoff | August 2025 | 5.92/day | ✓ Active | |
| 7 | Maria Cadena | October 2025 | 3.19/day | ✓ Active | |
| 8 | Jennifer Mercado | August 2025 | 4.21/day | ✓ Active | |
| 9 | Mark Byrum | October 2025 | 11.6/day | ✓ Active | |
| 10 | Kate Crecraft | September 2025 | 2.23/day | ✓ Active | |
| 11 | Michele Cohen | July 2025 | 4.21/day | ✓ Active | |
| 12 | Sara Dietz | July 2025 | 3.0/day | ✓ Active | |
| — | Amelia McMahon | March 2026 | 0 | — | ⚠ No Usage |
| — | Jillian DiFazio | March 2026 | 0 | — | ⚠ No Usage |
| — | Nicole Trainer | July 2025 | 0 | — | ⚠ No Usage |
| — | Kathryn Sanders | September 2025 | 0 | — | ⚠ No Usage |
Nicole joined VetRec in April 2025 — the earliest adopter on the team — and has logged 1,098 sessions with a 7.37 avg per active day. She is the platform champion driving culture across the clinic.
Amelia McMahon, Jillian DiFazio, Nicole Trainer, and Kathryn Sanders are enrolled but have not logged any sessions. Targeted onboarding or a champion-assisted introduction could activate these seats.
VERG Brooklyn has crossed a clear threshold for Phone Calling ROI. The clinic has generated 1,437 phone-based sessions since July 2025, spanning 15 active callers across both Doctor and Intern roles. Call volume has grown every quarter — from 26 sessions in September 2025 to 337 in February 2026 alone. This is not incidental usage: it is embedded, habitual workflow. Upgrading to unlimited calling would remove the cap as a barrier and allow continued scaling without constraint.
| # | Name | Sessions |
|---|---|---|
| 1 | Karen Li Intern | |
| 2 | Jordan Sachs Doctor | |
| 3 | Curtis Rheingold Doctor | |
| 4 | Jessica DiStefano Intern | |
| 5 | Yiyao Li Intern | |
| 6 | Emily Gordon Doctor | |
| 7 | Anna Eickhoff Doctor | |
| 8 | Maria Cadena Doctor | |
| 9 | Brittany Haboucha Intern | |
| 10 | Kristi Cerami Intern | |
| 11 | Jennifer Mercado Doctor | |
| 12 | Cecily Freliech Intern | |
| 13 | Alysa Cook Doctor | |
| 14 | Laura Judd Intern | |
| 15 | Michele Cohen Doctor |
Phone calling at VERG grew from a pilot usage of 1 session in July 2025 to a fully embedded workflow. Karen Li leads all users with 283 phone sessions all time, followed by Jordan Sachs (222) and Curtis Rheingold (191). Seven of the top 15 callers are Doctors — confirming that phone-based documentation has become a clinical preference, not just a convenience feature. The case for unlimited calling is clear.
6 enrolled users have recorded zero sessions on VetRec. Of these, 4 are Doctors — representing significant untapped seat value. Two joined as recently as March 2026 and are still in onboarding range. The longer-tenured users (Nicole Trainer, Kathryn Sanders, Kathryn James) represent a stronger activation priority given their extended enrollment without usage.
| Name | Role | Account Created | Days Enrolled | Priority |
|---|---|---|---|---|
| Nicole Trainer | Doctor | July 2025 | ~240 days | High Priority |
| Kathryn Sanders | Doctor | September 2025 | ~170 days | High Priority |
| Kathryn James | Member | July 2025 | ~240 days | Medium Priority |
| Michael Levitzke | Admin | September 2025 | ~170 days | Low Priority |
| Amelia McMahon | Doctor | March 2026 | Recently joined | High Priority |
| Jillian DiFazio | Doctor | March 2026 | Recently joined | High Priority |
Nicole Trainer and Kathryn Sanders have been enrolled for over 5 months with no sessions. A direct outreach paired with a VetRec walkthrough — ideally facilitated by Nicole Shaw as the clinic champion — is the fastest path to activation.
Amelia McMahon and Jillian DiFazio joined in March 2026. They are in the optimal onboarding window. A quick intro session or pairing with an active user like Jordan Sachs or Alysa Cook will significantly improve first-session completion rates.